Project
08
↳
Wordpress Custom Theme
Stay
Project information
Built and shipped the StaySoberApp marketing site on WordPress, delivering a responsive, performance-focused front end with a scalable content system for rapid iteration on app messaging, feature sections, and conversion pages.
Preview project: https://staysoberapp.com/
Highlights
Delivered responsive page templates and reusable layout sections to support fast landing page iteration and consistent UX across devices.
Implemented a structured content model with ACF Pro (reusable sections / flexible field groups) to reduce duplication and streamline updates.
Developed interactive UI components (feature sliders, accordions, CTA modules) using JavaScript/jQuery with clean, maintainable patterns.
Organized the theme codebase for long-term maintenance (template partials, reusable PHP helpers, and structured CSS/SCSS architecture).
Optimized performance and front-end delivery (asset loading, image handling, and lean templates) to improve page speed and conversion flow.
