Flyland

This project involved converting a Flyland email design into a responsive email template. Built using Dreamweaver and sliced from a PSD design, the template was tested with Litmus for compatibility across major Email Service Providers (ESPs). The optimization process ensured better deliverability and consistent rendering.

Preview project: Link

Optimization Techniques:

• Inline CSS: Ensured all CSS was inlined to improve compatibility across different email clients.

• Responsive Design: Used media queries to ensure the email displays correctly on various devices.

• Image Optimization: Compressed images to reduce email size and improve load times.

• ALT Text: Added descriptive ALT text to images for better accessibility and to maintain the message even if images are blocked.

• Fallback Fonts: Specified fallback fonts to ensure consistent typography across different email clients.

• Email Preheader: Included a preheader to enhance email open rates.

• Testing Across ESPs: Tested the email on multiple ESPs such as Gmail, Outlook, Apple Mail, and Yahoo to ensure consistent rendering.
  
  

👨‍💻 Technical Stack:

Design Tools:

• Adobe Photoshop (PSD slicing)

• Adobe Dreamweaver

Testing and Optimization:

• Litmus